Brand Design
Gogiya Korean BBQ
Gogiya is a Korean BBQ place where friends and family gather around sizzling grills. Every meal is authentic, social and delicious.
The brand kit for Gogiya captures that fun, social energy without losing any of the cultural relevance. Bold colors and typography make us stand out. I delivered a full brand kit including logos, typography, and various deliverables for the restaurant.
The brief for this project can be found on the DesignBriefs Instagram.
View Instagram
Background
Gogiya's brand doesn't stand out from their competitors. Where all their competitors value tradition, we want to combine tradition with modernity to create a more social environment. We want to create a more welcoming and energetic brand presence. Design Intent
Develop a bold, modern brand that captures the spirit of Gogiya and our audience. We would like to focus on the experience of sitting around the table and cooking with friends and family, allowing people to leave with new memories made.
Brand Design & Inspiration
Brand Reveal
Gogiya’s wordmark logo is a bold, angled typeface for an edgy and trendy feeling. Logo variations include a piece of meat in substitute of the “O” in Gogiya.
Font Kit
Brand Deliverables include menus and receipts with QR codes for social media channels. A punch card for a free 10th drink is introduced as well to encourage customer loyalty.