Marketing, Social Media
Twinspire: Together We Inspire
Twinspire is a nonprofit that provides foster youth across Los Angeles County with resources to help them succeed. Their primary focus is on financial empowerment.
Over the course of three months, we developed campaigns that promoted foster youth resources, workshops, and community events.
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Overview
Over the course of one month, here's what we achieved:
500%+
Social Media Visibility
Instagram Feed Posts - Financial Empowerment Workshop Series
Instagram Feed Posts - Heatwave Resource Tips
Instagram Feed Posts - Career & Education Opportunities
Outcome
Design Outcome
A fully realized brand identity was established, leading to an increase in events and physical presence across South Los Angeles. Today, Twinspire continues to use the foundation we provided them as they continue to serve foster youth in Los Angeles and beyond.
Takeaways
Twinspire’s rebrand was more than simply making it look appealing, it was more about meeting their audience where they are with familiar imagery and language, as well as youthful colors and typography. Staff and youth involved in the program continue to express pride in their upbringings and empower others.